Here's the thing though, I'm a medicinal phytochemist. I went to school for 13 years to learn and discover the science of how plants affect animals.
And this wasn't just any cat. He was my first grand kitty (if you know, you know).
In 18th-century France, perfumers perfected a method called enfleurage: laying fresh flowers in natural fats so their delicate fragrance would slowly infuse. Unlike distillation or chemical extraction, enfleurage is patient, preserving every nuance of a plant’s essence.
I adapted this rare technique for feline botanicals. Silver vine, valerian, gall fruit, kuppaimeni, and others are pressed into plant-based carriers a varying temperatures over weeks, not hours. The result is not simply catnip—it is a living essence of botanicals, layered and complete. I call it Miracle Nip.
Some cats roll in it. Others nibble, carry, or bunny-kick. The response is never identical, but always alive.
Even cats who ignore toys awaken to play, captivated by the surprise of scent.
This is the essence behind every toy we make.
It's not just play. It's devotion, stitched and infused into every detail of every toy that carries the name Chunkle.